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• About Me : Greg Cook is President and CEO of UTFCU. A Marine Corps veteran with a Master's in Administration, he focuses on financial literacy and community impact.
• Now: What Greg Cook Is Working On : Credit union CEO and Marine veteran Greg Cook on his current focus: the Credit Unions Forum Podcast, the retirement wave, and growth for small credit unions.

Best Posts

Start here to get to know Greg Cook. These pieces share why he is proud to lead University of Toledo Federal Credit Union, how he thinks about developing people, and where he sees the credit union movement heading.

• The Best Investment You Can Make? : One of the most powerful leadership exchanges I've ever heard goes like this: The CFO asks the CEO, "What happens if we train our people and they leave?"…
• The Retirement Wave In Credit Unions Is Real : Credit union CEO pay rose 10.2% in 2025 as boards race to retain leaders before a retirement wave hits. Greg Cook reviews the data and succession planning.
• Why I'm Proud to Lead University of Toledo Federal Credit Union : Greg Cook became President and CEO of UTFCU in 2023. He writes about its 60-year history, not-for-profit model, and serving 6,700 members in Toledo, Ohio.

General

General posts about credit unions, leadership, and what I am seeing in the industry. This is where I put the broader observations that do not fit a narrower category. "The Retirement Wave In Credit Unions Is Real" is about something I keep hearing about but few people are writing about honestly: the retirement wave in credit unions is real, and credit union boards are paying for it one way or another.

• Be Demanding, Not Demeaning: The Leadership Lesson That Changes Everything : Want to know the fastest way to lose great people? Demand less from them than they're capable of becoming. One of the most powerful leadership lessons…
• Making Life Beautiful at Credit Unions : The most beautiful thing you can do is help change someone's future. As Muhammad Ali once said, Service to others is the rent you pay for your room here…
• Building the Next Generation of Credit Union Leaders : Greg Cook talks with Janice Shisler and Jane Fontaine about credit union succession planning, leadership coaching, and preparing for the silver tsunami.
• The Future of Small Credit Unions: Simplicity as a Superpower : Greg Cook talks with Doug Wadsworth of Tri-CU about how small credit unions thrive through DIY simplicity, niche lending, and regulatory relief.
• Unlocking Growth: Why Business Lending is the Future for Credit Unions : Greg Cook talks with John Skeldon of CBS CUSO about how business and SBA lending, loan participations, and CUSO collaboration drive credit union growth.
• The Governmental Affairs Conference : The Governmental Affairs Conference (GAC) in Washington, D.C. is the largest credit union event, where leaders advocate, connect, and shape the movement.
• The Retirement Wave In Credit Unions Is Real : Credit union CEO pay rose 10.2% in 2025 as boards race to retain leaders before a retirement wave hits. Greg Cook reviews the data and succession planning.

UTFCU

Posts about UTFCU, the University of Toledo Federal Credit Union, where I serve as President and CEO. This is where I share what we are doing, why it matters, and how we are trying to do right by our members. "Holiday Shopping Made Better With UTFCU!" is about a special offer we put together for our members to get a head start on holiday shopping. Practical stuff that actually saves people money.

• Holiday Shopping Made Better With UTFCU! : UTFCU offered 5.99% APR on credit cards for 6 months, 2X ScoreCard Reward Points, and holiday loans up to $3,000 at 6.99% APR through December 2025.
• Why I'm Proud to Lead University of Toledo Federal Credit Union : Greg Cook became President and CEO of UTFCU in 2023. He writes about its 60-year history, not-for-profit model, and serving 6,700 members in Toledo, Ohio.